Get Published: Journal of Financial Counseling & Planning (JFCP)


The JFCP is a peer-reviewed journal published two times a year by the Association for Financial Counseling and Planning Education®. JFCP features original research and descriptions of effective approaches to education and practice concerning all aspects of financial counseling and planning. Readers expect to find detailed recommendations for education and practice in journal articles. JFCP also publishes book reviews.


Papers can be research reports, theories and tools, literature reviews, policy reviews, and case studies. Preferred topics should be relevant to household finance, consumer finance, personal finance, and behavioral finance. Specifically, topics of interest include but are not limited to:

  • Consumer financial well-being
  • Consumer financial literacy
  • Consumer financial capability
  • Consumer financial education
  • Consumer financial behavior
  • Consumer borrowing behavior
  • Consumer saving and investing behavior
  • Retirement planning
  • Financial counseling and coaching
  • Financial planning
  • Health and financial issues
  • Consumer financial protection
  • Financial issues of low income consumers
  • Cross-cultural comparisons of consumer financial issues
  • International issues of consumer finance

For more information on the Journal of Financial Counseling and Planning visit Springer Publishing Company.

Get Published: The Standard


Whether you are a seasoned writer or want to be published for the first time, we can work with you to formulate an interesting topic and guide you through the publishing process. We believe you are the expert at what you do. Topics of interest include (but are not limited to): working with clients; crisis counseling; budgeting; debt management; repairing a credit report; credit management; getting back on your feet; taxes; saving and investing; starting over; and, motivating clients.



About The Standard

The Standard is published quarterly in the months of January, April, July and October. 

Editorial Mission

We endeavor to provide information which is timely, thought-provoking and that assists the financial counselor to perform their job better. The newsletter is also a forum for informing members of AFCPE® happenings. 


January | November 15
April | February 15
July | May 15
October | August 15

Potential authors should contact Stephanie Yates, editor, at

Get Published: AFCPE®‘s Blog


AFCPE®’s blog is designed to provide new and insightful personal finance information for financial professionals – information that can be shared with both clients and consumers and provides new insights into education and practice. 


Before You Begin.

Before you begin.

Identify your audience: Who are you writing this article for?
AFCPE blog posts attract mainly a professional audience, but consumer focused posts are good ways to direct clients to our professional community. Article submissions should be original, thought-provoking, and well-researched. They should spark conversation among peers and colleagues!

Research Key Phrases: All good blogs begin with some kind of key phrase research. What are readers searching for? When thinking of a topic, ask yourself, what word/phrase would my reader use to search for this topic. This should absolutely inform your blog.

Pitch your idea to AFCPE. Email

Note: While we prefer original content on our blog, we will occasionally repost an article. If submitting a repost, please indicate the original source when submitting for consideration.

Got the green light on your topic? Let’s start writing.

Follow these style guidelines to maximize readability and Search Engine Optimization (SEO):

  • Tone: Approachable, professional, helpful, and easy to understand.
    • Write as though you’re writing for a 15-year-old reader and use transition words (So, thus, etc.…). Vary the length of your sentences to keep the flow interesting and write in the active voice whenever possible.
    • Equity Screen: At AFCPE, every decision we make goes through an equity screen. Here are the questionswe ask ourselves when making decisions or pursuing new initiatives. Before submitting, please make sure your article has a lens of inclusion. 
  • Length: Blogs should be at least 500 words. Many search engines like longer blogs (i.e. 1,500 words) but from a readability standpoint, we prefer 500-700.
  • Sub Headings: Subheads provide a positive user experience and enhance readability. They also enhance SEO, allowing others to more easily find your article in an internet search. Be sure to use your key phrase in those headings!
    • It’s generally a good practice to use subheads every 250-300 words. This helps the reader easily scan the blog. Keep paragraphs to around 150 words.
    • Bullets are great too!
  • Links: Give credit where credit is due! If you reference a study or quote research, please include links in your copy. Links are also a great way to cross promote articles and connect readers to AFCPE resources or your own work.
  • Key Phrases: Use the keyword/phrase within your introduction and throughout the copy. Search engines love this! It’s called keyword/phrase density.
  • Title: When coming up with a title for the blog, keep it short and catchy. If possible, use your keyword/phrase within the title.
  • Image: Send us an image to use with your article. Please identify whether the image needs to be credited.
  • Your Byline: Be sure to use your credentials and link back to your website, LinkedIn profile, or organization.

Now it’s time for AFCPE to review.

Articles are edited by AFCPE staff and all edits are confirmed by the author before posting. Please allow staff 7-10 business days to review. If a publication date was provided at the time the topic was approved, timelines may adjust accordingly.

What happens once the article is posted?

We encourage you to share your published articles through social media and email by linking back to AFCPE’s blog. If you’d like to re-use the article on your own blog, please provide a link to the original source.

Once approved, CEU credit is available for AFCPE certified professionals. Approved articles must be posted within the current reporting period to be considered for CEU credit.

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