Our certification marks represent the highest standards of excellence in the field of financial counseling and education.

Our programs train professionals to guide clients through a holistic counseling framework of life-cycle financial education.

AFC® Program Competencies

Percentages below are in relation to the AFC® exam.

  1. Set the Stage and Gather Client Information (10%)
    • Establish the counseling environment
    • Gather client information
    • Form a strategic counseling plan
  2. Assist a Client in Creating an Action Plan (12%)
    • Assist a client in establishing goals
    • Assist a client in identifying strategies to attain goals
  3. Develop Financial Statements, Ratios and Spending Plans (10%)
    • Educate a client about a cash flow statement
    • Educate a client about a net worth statement
    • Educate a client about personal financial ratios
    • Educate a client about spending plans
  4. Manage Money (15%)
    • Educate a client about financial services
    • Familiarize a client with basic tax management
    • Discuss employment considerations with a client
  5. Manage Credit and Debt (15%)
    • Educate a client about uses of credit
    • Educate a client about credit reports and scores
    • Educate a client about credit products
    • Educate a client about debt management
    • Educate a client about identity theft
  6. Educate a Client about Major Acquisitions (10%)
    • Acquire property
    • Educate a client about renting a home
    • Educate a client about purchasing a home
    • Educate a client about selling a home
    • Educate a client about consumer rights and responsibilities
  7. Manage Financial Risks (9%)
    • Educate a client about financial risk
    • Educate a client about insurance products
  8. Discuss Investment Basics with a Client (10%)
    • Educate a client about investment fundamentals
    • Educate a client about investment choices
    • Educate a client about investor protection
  9. Educate a Client about the Financial Aspects of Retirement and Estate Planning (9%)
    • Educate a client about retirement planning
    • Educate a client about estate planning

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