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The AFC®: A Credential Built on Accountability

AFC certification demonstrates to colleagues, clients, employers, and the public that certified individuals have the knowledge and proficiency required of the financial professional. The AFC is earned through education, experience, and by meeting the highest standards of social science and practice validated by their performance through examination. We invite you to learn more about our professional standards below.

Overview of our Professional Standards


Standards of Practice

The Standards of Practice define the professional conduct expected of every AFC covering client relationships, scope of practice, confidentiality, and the day-to-day judgment calls that come with counseling clients on their finances.

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Code of Ethics

The Code of Ethics sets the values every AFC agrees to uphold: integrity, objectivity, competence, and a commitment to acting in the client’s best interest. It’s the foundation that makes the credential trustworthy.

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Complaints and Disciplinary Actions

All candidates must abide by the AFCPE Certification Exam Code of Conduct. Exam misconduct can occur before, during, or after the administration of the exam. Candidates are not permitted to discuss exam specifics or solicit specific exam details from others.

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Exam Code of Conduct

AFCPE maintains a formal process for reviewing concerns about the conduct of an Accredited Financial Counselor®. This keeps the credential accountable and protects the public’s trust in every AFC.

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Are You Ready to be a Certified Change Maker?

The professional standards of the AFC credential reflect a commitment to competence, integrity, and client-centered service that sets you apart as a trusted financial professional. We invite you to see how certification can deepen your impact and open new doors in your professional journey.

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