Congratulations to past winners of the AFCPE® “Setting the Standard” Award! 

The call for nominations opens Summer 2019.”

2018: Bureau of Consumer Financial Protection (CFPB)


The CFPB has demonstrated this commitment through the innovative national Financial Coaching Initiative. The program trained sixty (60) professionals to become AFC® (Accredited Financial Counselor®) and FFC® (Financial Fitness Coach) professionals, with ongoing professional development support. The Financial Coaches were then placed in sites across the country to focus on serving veterans and economically vulnerable communities.

Because of the focus on high standards and consistency in professional training and delivery, the program data has shown tremendous results with 84% of active clients saw improvements in their financial situation, including enhanced money management, increased savings, lowered debt levels, and improved credit scores. Additionally, an astounding 93% of clients have either established, made progress on, or completed their goals.

About the CFPB:
The Bureau of Consumer Financial Protection is a 21st century agency that helps consumer finance markets work by regularly identifying and addressing outdated, unnecessary, or unduly burdensome regulations, by making rules more effective, by consistently enforcing federal consumer financial law, and by empowering consumers to take more control over their economic lives. For more information, visit

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