A conceptual model of personal financial risk-taking behavior is described. The approach incorporated environmental and biopsychosocial factors associated with risk-tolerance attitudes and risk-taking financial management behavior. Findings indicated, similar to the method used to describe socioeconomic status, generalized profiling can be a useful tool to help researchers and policy makers improve understanding of the determinants of risk taking. Level of affluence, as described by a personýs environmental profile, appeared to serve as a protection against circumstances that could lead to negative financial behavior. Risk tolerance, as a precipitating risk factor, was an important determinant of financial risk-taking behavior.

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