Written By: Sherrie L.W. Rhine and Maude Toussaint-Comeau

This study finds that preferences in the delivery of personal finance information vary for lower income, less educated, and unbanked adults traditionally underserved consumers. Adult financial education programs, therefore, are likely to be most successful if tailored to reach specific audiences. By knowing more about their constituency’s preferences, financial counseling and planning professionals, educators, financial institutions and policy makers can better design and implement financial education programs to more effectively achieve their financial literacy mission. Key words: Adult education, Financial education, Logit

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