A gender analysis of factors influencing perceptions of economic well being can help financial counselors understand their clients’ needs. The effects of selected perceptual and objective information variables on perceived economic well being are mediated by comparison of economic outcomes and level of financial strain. The subjects of the study were 427 college students over age 18 who attended one of five state sponsored universities. Male and female students differ in the significance of factors affecting the mediators and perceived economic well being. These differences need to be understood to tailor advice and teaching of skills in order to optimize well being. Key Words: gender differences, perceived economic well being, college students

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