This study attempts to develop a profile of college students who are most interested in financial planning and would, therefore, be prime candidates for enrolling in a basic financial planning course. It was found that a student’s educational and career aspirations both appear to be contributing factors in an individual’s perceptions of and attitude towards financial planning. Also, there appears to be no difference in the degree of interest in financial planning displayed by business and nonbusiness majors. This study also identifies those financial planning areas that students find most interesting. Students appear to be most interested in those areas that provide economic security. This information is useful for the development of course content. KEY WORDS: education, financial planning

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