The likelihood of owning homes, investment accounts, and retirement accounts by Black and White families was analyzed using data from the 2004 Survey of Consumer Finances. Education, income, and contact with more financial institutions were almost always influential in the likelihood of owning assets and the value of assets. White families were less likely to be homeowners if they had been denied credit, whereas Black families had less equity in their homes if they had been denied credit. These and other results reinforce the need for financial counselors and planners and consumer educators to help consumers develop a good credit rating, become more risk tolerant, and develop longer horizons for saving and investing. Key words: asset ownership, Black families, Survey of Consumer Finances, White families

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