Written By: Frank C. Bearden

This case study focuses on conflicts of interest that financial planners may encounter when working with friends or relatives. The subjects were two practicing fee-based financial planners. Their reactions are significant because of the impact such reactions may have on the quality of financial planning delivered. Both planners indicated they felt conflict when working with friends or relatives, and this conflict had a negative impact upon their ability to provide high quality professional service. Key words: Financial planners, Financial planning, Ethics.

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