Cracking the Code: Unraveling the Psychology Behind Employee Apathy in Employer Financial Wellness Programs

Cracking the Code: Unraveling the Psychology Behind Employee Apathy in Employer Financial Wellness Programs

This presentation delves into the evidence-based understanding of why employees often fail to engage with financial wellness programs. Financial planners and coaches will benefit from a comprehensive exploration of the psychological barriers backed by research and practical experience. We will dissect the root causes of employee apathy and offer a range of actionable strategies, supported by real-world examples, to empower financial professionals in effectively dismantling these barriers. By the end of this session, you’ll be equipped with the knowledge and tools to inspire active engagement, fostering improved financial outcomes for employees (your clients) within these employer financial wellness programs.