Explore our Impact
WHY WE DO WHAT WE DO
At the Association for Financial Counseling & Planning Education® (AFCPE®) our mission is to ensure the highest level of knowledge, skill, and integrity of the personal finance profession by certifying, connecting, and supporting diverse and capable professionals who serve communities worldwide.
We believe in a future where all people — regardless of income or background — are empowered to achieve lasting financial well-being through the highest standards of financial counseling, coaching, and education.
2021 Strategic Impact Fund
200
Communities served
5k
Classes started
100
Counselors certified
3147
Certified
Professionals
Worldwide
Educators, researchers, and practitioners working in private practice, government, military, nonprofit, banks/credit unions, academia, & more.
1674
AFC®
Candidates
Students, professionals, career changers, and volunteers from all backgrounds learning how to help others manage their money so they can improve their lives.
1971
Devoted
AFCPE®
Members
AFCPE® is the ultimate resource for members seeking to remain relevant in the personal finance profession.
AFCPE Voices
Real Money, Real Experts

Real Money, Real Experts is a personal finance podcast written and produced by AFCPE®. Join our co-hosts Rachael DeLeon and Mary Bell Carlson for a combination of expert tips, engaging interviews, and real-life storytelling.
Research Snapshots

Explore the latest personal finance research! These brief snapshots are created by AFCPE’s Research to Practice Task Force to make research accessible and easy to understand.
Friday Follows

Meet our community! Our AFC professionals, candidates, and Members share their stories through our #FridayFollow blog series.
The Standard Newsletter

AFCPE’s quarterly newsletter, The Standard, shares long-form content on all aspects of financial counseling, including research and practical application.
Interested in writing for The Standard? Learn more here.
AFCPE Blog

AFCPE’s blog is designed to provide timely and insightful personal finance information that provides new insights into education and practice.
Interested in writing for AFCPE’s blog? Learn more here.
AFCPE in Action
Creating Impact Through Partnerships
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