Experience the Impact of AFCPE®

AFCPE sets more than just the gold standard in financial counseling.

Meeting the Moment
by Setting and Protecting High Standards

Meeting the Moment
by Fulfilling the Professional Development Needs of our Diverse and Engaged Community

Meeting the Moment
 by Building Partnerships that Increase Capacity, Expand Equity, and Ensure Access

Meeting the Moment
by Securing our Foundation to Scale and Sustain

Meeting the Moment
by by Raising Awareness and Advocating for the Value of an AFC.

Explore our Impact


At the Association for Financial Counseling & Planning Education® (AFCPE®) our mission is to ensure the highest level of knowledge, skill, and integrity of the personal finance profession by certifying, connecting, and supporting diverse and capable professionals who serve communities worldwide.


We believe in a future where all people — regardless of income or background — are empowered to achieve lasting financial well-being through the highest standards of financial counseling, coaching, and education.

2021 Strategic Impact Fund


Communities served


Classes started


Counselors certified

Highest Standards



Educators, researchers, and practitioners working in private practice, government, military, nonprofit, banks/credit unions, academia, & more.

Work with an AFC
Education & Practice Rooted in Research




Students, professionals, career changers, and volunteers from all backgrounds learning how to help others manage their money so they can improve their lives. 

Get Certified
A Diverse & Inclusive Network



AFCPE® is the ultimate resource for members seeking to remain relevant in the personal finance profession.

Become a Member

The Voices of AFCPE

Real Money, Real Experts

Real Money Real Experts Logo

Real Money, Real Experts is a personal finance podcast written and produced by AFCPE®. Join our co-hosts Rachael DeLeon and Mary Bell Carlson for a combination of expert tips, engaging interviews, and real-life storytelling.

Research Snapshots

Explore the latest personal finance research! These brief snapshots are created by AFCPE’s Research to Practice Task Force to make research accessible and easy to understand.

Friday Follows

Meet our community! Our AFC professionals, candidates, and Members share their stories through our #FridayFollow blog series.

The Standard Newsletter

AFCPE’s quarterly newsletter, The Standard, shares long-form content on all aspects of financial counseling, including research and practical application. 

Interested in writing for The Standard? Learn more here


AFCPE’s blog is designed to provide timely and insightful personal finance information that provides new insights into education and practice.

Interested in writing for AFCPE’s blog? Learn more here

AFCPE in Action

Creating Impact Through Partnerships

CFPB Financial Coaching Initiative
In 2018, the CFPB and AFCPE® launched the national Financial Coaching Initiative. The program trained 60 professionals to become AFC® and FFC® professionals. The Financial Coaches were then placed in sites across the country to focus on serving veterans and economically vulnerable communities.
Learn More
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