This study investigated the effects of income and life cycle variables on the ownership of eleven household held financial assets, using the 1989 Survey of Consumer Finance. Logistic regression idicated that life cycle variables, such as housold head’s age, marital status, employment status, and child’s presence, influenced ownership of 11 financial assets. The results can be used to construct various family life cycle scenarios to improve educational and business programs in financial planning and counseling. Key Words: saving, individual investors, family life cycle, financial assets

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