In this episode of Real Money, Real Experts, we’re joined by Dr. Brandon Shurn, AFC®️—a mental health counselor, counselor educator, accredited financial counselor, and certified personal trainer—who brings a truly holistic perspective to financial wellness.

Dr. Shurn walks us through his journey from traditional mental health counseling to founding his private practice, Empower Me Holistic Counseling. He shares how financial health, physical health, and mental well-being are deeply interconnected—and how professionals can support clients by addressing the full picture.

We discuss how to help clients break free from generational money scripts, how to define your ideal client in private practice, and why time is one of our most powerful yet underutilized resources.

Show Notes: 

03:25 Brandon’s journey into financial wellness

08:37 How money scripts shape behavior—and how to reframe them

12:55 Breaking generational cycles through financial empowerment

18:32 Why your ideal client matters 

21:29 Knowing your audience = more effective client attraction 

23:40 Why time is a tool, not a barrier 

25:32 Brandon’s 2 cents

Show Note Links:

Connect with Brandon on Linkedin!

Learn more about Empower Me Holistic Counseling!

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