AFCPE Member Marketplace

Discover tools, services, and resources to support your practice and your clients.

The AFCPE Member Marketplace is your go-to hub for trusted products and services tailored for financial counselors, coaches, and educators. Whether you’re looking for tools to streamline your practice, professional development opportunities, or client-friendly resources, the Marketplace connects you with vendors who understand your work and share your commitment to improving financial well-being.

From tech platforms and educational materials to coaching services and practice support — everything listed here is designed to help you grow your impact, save time, and serve your clients more effectively.

Perks just for members:
Many vendors offer exclusive discounts and special deals available only to AFCPE members!

Explore, connect, and take advantage of resources that align with your values and your work.

Disclaimer:
Vendor listings in the AFCPE Member Marketplace do not constitute an endorsement or recommendation by AFCPE. We provide this space to help vendors share their products and services with our member community. Members are encouraged to conduct their own due diligence before making any purchases or commitments. All purchases and interactions are made at your own discretion and risk.

Save on AFCPE Certification, Training, and Resources

Purple background with the text - Experience AFCPE

Missed the 2024 AFCPE Symposium? 

You can still purchase access to the recordings through October 2025! Symposium recordings are regularly $499, but AFCPE Members save $100! 

Discount codes are located on your Member Dashboard under the Symposium Discount Codes section. Please note this discount is not available for Student Symposium Pricing. Contact memberservices@afcpe.org if you need assistance with the code.

**Please note: Purchasing access to the recordings does not include AFCPE Membership.

Note: Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer. This discount is not available for Student Symposium registration.

Looking to become an AFC®? Already an AFC Candidate and need to take the exam? AFCPE Members save $100 of their exam fee! Use code MemberSavesAFC100 at checkout.

Note: Offer may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

Collect all the badges!

Essentials Courses are online and self-paced to meet you where you are – giving you the tools and resources to make a lasting impact in the lives of those you serve: 

AFCPE Members save 10% on all Essentials Courses. Use code 2025MEM10ESS at checkout.

Code is case sensitive

Note: Offer may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

AFCPE Career Center

Are you hiring? The AFCPE Job Board is the perfect place to recruit qualified candidates. The job board is open to the public, providing you with a larger pool of candidates. Depending on which package you purchase, your posting may also be distributed in exclusive job alert emails and a wide variety of websites.

AFCPE Members receive 50% off Job Board Postings. Use code AFCPEJobs50 at checkout.

Post a job

Looking for volunteers to provide financial counseling or education? Need assistance with educational content creation?

Find volunteers on the AFCPE Experience Portal!

AFC® Candidates are passionate about helping people with their money and bring a wide range of experience to the field of financial capability. Many of our candidates are looking for opportunities to earn experience hours towards their certification and gain experience in the field.  

This is also a great opportunity to recruit our Student Members for internship opportunities and help them break into the field! 

AFCPE Members can post their opportunities for free on the AFCPE Experience Portal using code Experience100 at checkout.

Post an opportunity!

Partner Discounts

Advantage® designs and publishes interactive financial education slide calculators that help increase financial literacy and readiness, empower positive economic choices, and encourage thoughtful financial behavior.

Discounts for AFCPE Members:

  • Standard calculators (no logo or imprinting): minimum purchase of 12 calculators of the same title. Price per calculator $1.99, flat rate shipping fee of $7.95.
  • Personalized calculators (imprinted with your logo, contact information and/or program information in black or one color ink): minimum purchase of 100 calculators of the same title. Price per calculator $1.99, flat rate shipping fee of $7.95.
  • For AFCPE Members: 10% off of a personalized 20 inch tabletop display calculator (bulk orders not included in offer,) email Kirby Williams at  to receive the discount
  • For AFCPE Members: 10% off of an order of 500 calculators (can be a mix of titles,) email Kirby Williams at  to receive discount

Explore the products

The mission of The American Institute of Certified College Financial Consultants (AICCFC) is to educate and certify advisors and financial professionals in the areas of education funding, financial aid planning, and student loan advising. Founded in 2017, the AICCFC offers a comprehensive education course and is the issuer of the Certified College Financial Consultant (CCFC) designation, the premiere college and student loan advising designation that can be obtained by advisors and financial professionals who meet education, experience, ethics, and continuing education requirements.

The following topics are covered in both the AICCFC Education Course and CCFC Designation Program:

  • Education Funding
  • Planning with Education Tax Deductions and Credits
  • Financial Aid Planning
  • Student Loan Advising
  • Practical Planning Strategies for:
    • High Income and High Net Worth Individuals
    • Business Owners
    • Divorced Couples and Blended/Non-Traditional Families
    • Grandparents

Both programs qualify for 15 CFP Board CE Credits, but only designation holders are able to benefit from access to the CCFC Community Forum and Resource Center and gain access to additional discounts on fintech solutions for their practices.

AFCPE Members are entitled to a discount of $150 off either the AICCFC Education Course or CCFC Designation Program:

AICCFC
Education Course Enrollment Link

CCFC Designation Program Enrollment Link
(For AFCs)

CCFC Designation Program Enrollment Link
(For Non-AFCs)

Discount Code: afcpe2021

Logo for CollegeAid ProCollege Aid Pro takes the hassle out of late-stage college planning and empowers advisors to deliver expert college funding advice with confidence and ease. It offers a blueprint to help professionals serve more college-bound families in a repeatable, scalable, and profitable way.

Learn more >

AFCPE Members get 15% off their platform. Use code 15OFFAFCPE

DataPoints provides financial professionals with the tools they need to manage the behavioral side of their practice. 

  • Generate unlimited leads using their library of Engage assessments. Move visitors seamlessly into prospects & clients.
  • Advise & coach clients with DataPoints’ comprehensive assessments. Create & track client behavioral change.

AFCPE members can now access the platform for just $60/month per user (25% off standard pricing). Get started with a free 14-day trial (credit card required): https://www.datapoints.com/afcpe

Financial Coaches Network supports financial coaches in building successful and profitable financial coaching businesses. We are focused on helping you build your ideal coaching practice, whether you want support to DIY your business, a “plug-and-play” solution for running your business, or a partner that handles the business for you so you can focus on working with clients.

FCN Business DIY provides resources and ongoing support and resources for building your successful financial coaching business. 

FCN Business DIY Includes:

  • FCN Launch: A proven step-by-step process for successfully launching and growing a financial coaching business.
  • Live Support: Regular open office hours, opportunities for one-on-one coaching, and consulting videos to see others guided through the process.
  • Business Training: Strategy and how to videos on core aspects of your business including
  •  sales, marketing, coaching process, operations, and more!
  • FCN Knowledge Center: An on-demand library of advanced Personal Finance topics to better serve clients and fight imposter syndrome.
  • Core Tech Stack: Use of core technologies for your business including a website and payment processor. 

AFCPE Members receive a one time $200 discount off FCN Business DIY using code: AFCPEFCN.

FCN State of Financial Coaching/Counseling Benchmarking Survey is a yearly study conducted in an effort to identify how financial coaches and counselors work with their clients and provide insight into common approaches within the industry. The Executive Summary includes 13 figures to share details about key findings in 3 categories. The Full Report includes the Executive Summary, plus an additional 90 figures (over 100 total) in 14 categories. Watch a video with ‘Key Takeaways’ and learn more about what’s included here. 

AFCPE Members receive the following discounts on the FCN State of Financial Coaching/Counseling Study Results:

  • 50% the off the Full Report using code SFC24AFCPE50
  • 25% off the Executive Summary using code SFC24AFCPE25
  • Free High Level Summary using code SFC24FREE

Learn more about the FCN team and its founders Joshua Escalante Troesh, CFP® | MBA and Garrett Philbin, AFC®.

This course group consists of 11 one-hour sessions, each featuring two to four financial professionals discussing the clients in a total of 33 scenarios. Approval of 1 CE for CFP/AFC per video, with a possible total of 11 CE. Individuals can sign up for each class individually ($20 each), or bundle the full 11 sessions at a discounted rate of $175. AFCPE members receive a 15% discount by using code AFCPE at checkout.

To learn more and sign up, click here.

Questions? Please contact Andi Wrenn


The Financial Coaching Business Builder is a blueprint for building a profitable coaching business. The course teaches you how to set your business framework from legal entity to websites, market your services, and, most importantly, how to get paying clients right away. You’ll also learn how to go beyond one-on-one coaching to generate income while helping others pursue their financial goals.

AFCPE members can use code: AFCPEVIP to get $250 off: https://programs.laceylangford.com/courses/fcbb 

The Financial Therapy Association (FTA) is an organization comprised of professionals dedicated to the integration of cognitive, emotional, behavioral, relational, and financial aspects of well-being. The FTA exists to unite professionals from multiple disciplinary backgrounds to foster the financial therapy profession, disseminate cutting-edge research, best practices, and training that enhance client quality of life, and shape public policy and practice management standards within financial therapy.

AFCPE Members get:

  • 10% off FTA educational offerings AFCPE
  • 10% off FTA membership AFCPE_10
  • 10% off the FTA conference using code AFCPE 

Visit the Financial Therapy Association for more information.

Hey AFCPE® members! Are you ready to streamline your financial coaching practice and provide personalized financial recommendations to your clients in just minutes? Then you need to check out Fisecal’s ApexMoneyPlan™!

With the ApexMoneyPlan™, you’ll get access to the ultimate financial coaching solution, including:

  • Time-saving automation: Our software does the heavy lifting for you, completing 99% of the work in seconds.
  • Customizable recommendations: Our algorithms generate tailored (& editable) recommendations based on each client’s unique financial profile.
  • Comprehensive financial health review: We provide a thorough analysis of your client’s financial health.
  • Real-world goal calculations: The ApexMoneyPlan™ helps your clients calculate the cost and timeline for achieving their big dreams.
  • Investment property/small business analysis: Our software is equipped to handle more complex financial scenarios.
  • Accessibility and user-friendliness: With pre-filled fields, plain language explanations, gender-inclusive language, and a mobile-first design, the ApexMoneyPlan™ is easy for all your clients to use.

Don’t miss out on this opportunity to streamline your financial coaching business. 

Sign up for the ApexMoneyPlan™ today and get a 15% AFCPE® member discount on any paid plan! (Coupon Code: FISAFCPE15)

Have questions about the ApexMoneyPlan™? Contact us at info@fisecal.com and we’ll be happy to help!


The Higher Education Financial Wellness Alliance (HEFWA) is a network of professionals dedicated to bringing together post-secondary organizations to inform national conversations that impact the financial wellness field, public policy, and educational support services.

Benefits of HEFWA Membership include:

  • Free access to CashCourse for your institution’s students, faculty, and staff (institution members only) 
  • Discounted registration for the 2022 HEFWA Summit, at the University of Tennessee, Knoxville
  • The Alliance Coaching Experience (ACE), a unique program which matches those creating new financial wellness initiatives with coaches from established programs across the country
  • Posting job positions to our Career Board.
  • Webinars and in-person programming throughout the year.
  • Much more to come…

As an AFCPE Member, you can use the codes below to access discounts off HEFWA membership for your higher education institutions:

  • 0 to 5,000 Full Time Enrollees (FTE): Use code: AFCPE375 to save $75
  • 5,000 to 10,000 FTE: Use code: AFCPE750 to save $150
  • 10,001 to 20,000 FTE: Use code: AFCPE1125 to save $225
  • 20,001+ FTE: Use code: AFCPE1500 to save $300

Interested in joining as an Individual? Membership is just $50.

QuickBooks keeps your financials organized, providing one place where you can easily manage your business and get real-time insights into how your business is doing. Whether your business is just starting out and you need to send your first invoice or you’re an established business and are looking for more insights to grow, QuickBooks has the tools to support your business growth.

AFCPE Members who are purchasing QuickBooks Online and QuickBooks products get 30% off for 6 months. This is valid for new QuickBooks customers only. To access the discount, click here

visiWealth provides access to high quality visuals of strategies and concepts related to the areas of education planning, estate planning, investment planning, retirement planning, and tax planning, allowing you to:

  • Save time building or finding modern client-facing resources
  • Improve client understanding of complicated topics
  • Elevate levels of trust

AFCPE Members can save 15% by using this direct link, which automatically applies your discount when you click subscribe: https://www.visiwealth.org/subscriptions?coupon=AFCPE


Join fellow AFC professionals in the Wealthtender community who are leaning on the power of digital marketing to grow their practice.

For less than $1/day with your AFCPE discount, you’ll:

  • Stand out with your customized profile page
  • Get quoted in major publications and popular websites
  • Get noticed by thousands of people visiting wealthtender.com each month
  • Attract your ideal clients who identify with your experience and value proposition
  • Strengthen your reputation and authority when you’re featured in articles and guides
  • Gain referral opportunities through our growing network of financial advisors, blogs and podcasts
  • And more!

AFCPE Members receive 15% off any subscription plan. Sign up today (< 5 minutes):

If you have questions, please contact Wealthtender’s founder Brian Thorp by email at brian@wealthtender.com or in the AFCPE Member Community.

Save on Travel, entertainment, and Day-to-Day Expenses

Through our partnership with MemberDeals, AFCPE Members have access to exclusive savings on movie tickets, theme parks, tours, Broadway shows, and more. 

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