AFCPE Member Awards: Outstanding Consumer Financial Information Award
This award goes to an individual or organization providing outstanding consumer information in the field of financial counseling and planning. Information can be disseminated in a variety of forms including: books/periodicals, consumer brochures, videos, audio, multi-media, and apps. Congratulations to the 2025 recipient Kate Horrell, AFC®, ChFC®, MQFP®.
Celebrating Our Outstanding Consumer Financial Information Award Winners
2025: Kate Horrell, AFC®, ChFC®, MQFP®
Kate Horrell is a financial educator and founder of Kings High Media who leverages her experience as a veteran spouse to simplify complex military finances. In her book, College Finances for Military Families, she provides a clear, strategic roadmap for navigating education benefits. By breaking down intricate programs into plain language, Horrell helps families maximize their resources and create customized funding plans that fit their unique needs.
2024: Rahkim Sabree, AFC®
Rahkim Sabree is the author of “Overcoming Financial Trauma” is an award-winning Substack newsletter that redefines how people understand and manage their financial and mental well-being. It explores the causes and effects of financial trauma, addressing psychological impacts, generational patterns, and modern insights while offering practical strategies for healing and growth. Through personal stories, relatable case studies, and multimedia tools, it simplifies complex topics and provides actionable steps for diverse audiences, empowering readers to achieve lasting financial stability and holistic well-being.
2022: Paycheck Power Booster® by Advantage Publications (Kirby Williams)
Over 4 million copies of “The Paycheck Power® Booster®” slide calculator have been distributed by hundreds of organizations since 2001. Originally designed as a product to help service members “not spend all of their pay on beef jerky,” the calculator is a lesson on how small purchases add up over time. Simple in both concept and design, the calculator is a proven teaching tool that can be used in a variety of ways for many types of audiences, and as it is available personalized with a financial counselor/planner’s program or organization logo, the “Paycheck Power® Booster®” is a marketing tool as well. It is timeless in the value of the information the user obtains and timely as costs for consumer goods are rising. In its 21st year since publication, “The Paycheck Power® Booster®” is as relevant and important as ever, and as it requires no internet or computer is incredibly easy to use in all types of environments.
2021: PowerPay (Dean Miner)
The PowerPay: Helping Debtors Become Savers tool gives you the tools to develop a free personalized, self-directed debt elimination plan. It helps to discover how quickly you can become debt free, and how much you can save in interest costs by following your debt reduction plan. There are an estimated 604,000 PowerPay user accounts with approximately 125,000 visits annually. The tool is invaluable to financial counselors, planners, educators and their clients/students because a user can quickly devise a debt repayment plan even if time with clients/students is limited or is only a one-time occurrence. All of the resources available at PowerPay.org are provided free of charge by Utah State University Extension.
The PowerPay tool was incredibly impactful during the Covid-19 pandemic. In 2020, there were 116,000 visitors to Powerpay.org, and 55,000 visitors explored resources within the site. About 11,990 debt elimination plans were created. Following these plans would save these consumers a projected $5.4 million. At a time when an overwhelming number of U.S. households were facing loss of income, PowerPay helped users focus on maximizing their debt repayment dollars.
2020: My Life My Choices - Military Transition Edition by Money Fit by DRS
An online game of financial choice and consequence specifically designed for military service members transitioning from active duty to civilian life, My Life My Choices provides a safe and sometimes quirky and amusing environment for our service members to get a deep understanding of how their personal values and priorities will affect their cash balance.
Can they keep their account balance above $0 to avoid overdraft fees, and can they end up in a financial position as good as or better than where they started? Participants who complete the activity receive a certificate of completion via email that includes their name and ending balance so they can share their experience with friends and battle buddies, shipmates, or wingmen.
My Life My Choices is proving both fun and educational in counseling and education settings. Now available online 24/7 at no cost, it will also prove far-reaching and affordable.
2019: My Life My Choices - Student Edition
by Money Fit by DRS
My Life My Choices™ – Student Edition is a fun, free and interactive budgeting activity of choices and consequences, designed for the tastes and preferences of middle and high school student. Students time travel to the first month of their first semester of college, out of state and away from family and friends. They must prioritize their financial spending based upon what they value most, after which they are presented with day-to-day scenarios (some humorous, others mundane, but all real and relevant) that will affect their available cash for better or for worse, depending upon their chosen priorities. Can they keep their account balance above $0 to avoid overdraft fees, and can they end up in a financial position as good as or better than where they started? Students who complete the activity receive a certificate of completion via email that includes their name and ending balance so they can share their experience with friends and classmates. My Life My Choices has proven both fun and educational in the classroom. Now available online 24/7 at no cost, it will also prove far-reaching and affordable.
2018: Nothing Funny About Money
Nothing Funny About Money is a NPR-affiliated radio show co-hosted by Dr. Matt Goren and Michael Thomas that reaches an audience of 20,000 listeners. Matt has a Ph.D. in Psychology and teaches as an adjunct professor in the financial planning program at the University of Georgia. Michael is an Accredited Financial Counselor and Ph.D. candidate in the same program. The show puts a light-hearted spin on an otherwise scary topic: money. Nothing Funny About Money has the potential to be utilized as a tool to inform and encourage thoughtful conversations between practitioners, counselors, educators and their clients. Although it costs the hosts time and money to support the show, they believe the value of the segments is priceless. The hosts’ sincerest hope is that their show helps provide the needed boost to encourage behavioral change among listeners that leads to greater financial-wellbeing and life satisfaction.
2017: Hands on Banking
Wells Fargo
A public service provided by Wells Fargo, Hands on Banking® is a free, non-commercial program available in both English and Spanish that teaches people in all stages of life about the basics of responsible money management, including how to create a budget, save and invest, borrow responsibly, buy a home, and establish a small business. Since 2003, Hands on Banking has provided tools and educational resources to help people become smarter about money and achieve their financial goals. The program is used in a variety of settings, including schools in all 50 states, with non-profits and in correctional facilities, women’s shelters, and government agencies. It is designed for individuals as young as 4th grade up to mature adults. We also serve teachers and other educators, non-profits, government entities, workplaces and Wells Fargo team members both in terms of community outreach and in developing their own financial capability. Hands on Banking is just one example of Wells Fargo’s longstanding commitment to promoting the economic health and well-being of the communities where our customers and team members live and do business.
2015: University of Idaho Extension's Northwest Youth Financial Institute
Luke Erickson, AFC® and Lyle Hansen, AFC®
The initiative provides instructor support materials to be used with youth ages 8-18 in the Pacific Northwestern states of Alaska, Washington, Oregon, Idaho and Montana. The materials, authored by AFC® professionals Luke Erickson and Lyle Hansen, are extremely innovative, combining instructional design theory on first-person gaming, as well as group and individual presentation adaptability.
Financial counselors and planners can go through the games with clients in order to present financial concepts in an engaging and memorable way. The information and materials are freely available on the web at no cost to consumers and have been produced by University of Idaho Extension with the financial support of Northwest Farm Credit Services.
2014: Your Money Minute
Dr. Rita Green
Your Money Minute consists of brief, one-minute segments designed to air during America Saves Week. It first aired in 2013 on two Mississippi Delta-based stations and has run in consecutive years as part of the Mississippi Saves campaign. At this past year’s AFCPE® Research & Training Symposium, Dr. Green was awarded the 2014 Outstanding Consumer Information Award for her work developing the series.
According to a recent report from the Corporation for Enterprise Development, only about 49 percent of Mississippians have savings accounts. Mississippi also has the highest concentration of payday lenders in the country. Your Money Minute airs on a station that reaches a population of over 1 million people in what is essentially one of the most economically vulnerable areas of the state.
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