Adequate and affordable long-term health care (LTC) is an important concern today. Results from a survey of Certified Public Accountants(CPAs) with the Personal Financial Specialist (PFS) designation indicate that many believe they, as financial counselors, should assume some of the responsibility of informing clients of the LTC financing problem. Many respondents believe there is a widespread need for LTC insurance. As a group they are split as to whether government or private insurance is the best provider of LTC. However, they also believe some financial counselors are not emphasizing long-term care enough in clientsý financial plans. Key Words: Long-term care, Accountants, Insurance, Planning, Health care

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