Turning Membership into Educational Media Outreach
Learn how exclusive AFCPE membership access to marketing resources and media opportunities helped position an AFC as a community financial education advocate.
Challenge At a Glance:
- Learning effective methods for financial education outreach.
- Building skills to extend community impact through financial counseling.
Results At a Glance:
- Completed AFCPE’s LinkedIn pilot program significantly increasing her visibility to people seeking financial guidance.
- Expanded her professional network for peer learning and collaboration.
- Published financial literacy content in a local online newspaper.
The Challenge:
Financial counseling professionals often need to develop complementary skills beyond technical expertise to effectively reach and serve their communities. Kathy Morris, an AFCPE member and AFC, sought to strengthen her professional capabilities in digital communication and community outreach to better serve clients seeking financial guidance.
The Solution:
Kathy participated in member-exclusive educational opportunities including a LinkedIn professional development pilot and a media interview focused on financial literacy. She worked with AFCPE’s team to develop professional communication skills, learn networking best practices for financial professionals, and understand effective methods for sharing financial education content with communities in need.
“Being an AFCPE member has been one of the best decisions of my financial coaching and counseling career in terms of serving communities more effectively. Networking with like-minded individuals committed to serving our communities has been rewarding and an excellent opportunity to learn best practices from one another. These resources support our shared mission of promoting financial wellness and capability across diverse populations."
The Results:
- Developed digital communication strategies for financial education.
- Gained experience delivering public financial education through media engagement.
- Reached broader audiences with financial education messages as a contributor to The Baltimore Banner.
- Connected with other AFCPE members seeking financial counseling services.
- Made connections supporting ongoing financial education initiatives.
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