Understanding the Financial Needs & Trauma of Your Customers

Understanding the Financial Needs & Trauma of Your Customers

Banks that understand their customers’ unique needs, goals and challenges are well positioned to provide them with tailored solutions that improve their financial health. Financial empathy enables financial institutions to provide products and services that help customers and communities overcome financial trauma, distress, and abuse. Led by ABA Foundation and the Black Bankers ERG, this in-depth discussion covers ways that bankers can understand financial trauma and empower all customers to succeed.