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April 18, 2019
12:00 pm - 1:00 pm
Available Until:
April 18, 2021 12:00 am


Webinar / Online Meeting
Online Meeting


AFCPE Member Only
CEUs / Credits
This is a Live CEU program., This program is on demand.
  • This event has passed.

April 18, 2019 @ 12:00 pm - 1:00 pm EDT


1 CEU for AFCPE® Professionals
Open to AFCPE & FPA Members

This webinar will introduce a financial planner’s view of integrating coaching skills in comprehensive financial planning. During this session three experienced financial professionals will share their perspectives on using coaching skills to enhance their services and client interactions. We will discuss the “what, why and when” of coaching and how the skills and techniques benefit planners and clients.

Moderator: Saundra Davis, APFC

Jeff Rotherham, CFP
Phuong Long, CFP®
Holly Gillian Kindel, CFP®

Phuong Luong is a CERTIFIED FINANCIAL PLANNER™ and founder of Just Wealth, a virtual, fee-only financial planning practice serving moderate-income clients. Previously, she was the Director of Financial Services for a national nonprofit, managing the recruitment, hiring, and training of financial counselors. She also trains organizations on building effective and culturally relevant financial programs for marginalized communities, and provides education on structural economic inequality. Her first career was as a math educator, special education case manager, and curriculum developer, for public schools throughout New England. Phuong is the Vice Chair of CFP Board’s Council on Education and a member of the Center for Financial Planning’s Diversity Advisory Group, to build recruitment pathways for planners from underrepresented communities and to retain them in the profession. Phuong earned a B.A. from Dartmouth College and an M.Ed in Special Education from Boston University. She completed the Financial Planning Program at Boston University and is a recipient of the Bob Glovsky Scholarship. 

Jeff Rortherham‘s interest and passion regarding personal wealth management led to a chance encounter with Dan Gensler in January 2011. It was at this encounter that Dan and Jeff discovered they shared the same values, investment philosophies, and a mutual desire to serve. Jeff retired from active duty with 20 years of Explosive Ordnance Disposal (EOD) experience as a Master EOD Technician/Special Operations Operator. He has served in several combat theatres of operation to include Operation Enduring Freedom and Operation Iraqi Freedom. Jeff has 10+ years of Special Operations experience leading advanced EOD operational elements and teams. Throughout Jeff’s military service he has continually been nominated to serve as the Command’s Financial Specialist (CFS). Within this capacity he has helped countless service members and their families setup and coordinate various retirement vehicles to include Thrift Savings Plans (TSP), Individual IRAs, 401(k), 403(b), college-529 savings plans and others. Additionally, he ensured members had appropriate estate planning documents and were adequately insured. Jeff holds a Bachelor of Science degree in Workforce Education and Development from Southern Illinois University and is designated Certified Financial Planner™.  He holds series 66 and 7 securities licenses and is currently the director of Financial Planning at The Gensler Group.

Holly Gillian Kindel, CFP, CLU, CPCC, FBS is a wealth optimizer, educator and change agent who has been exploring the human side of wealth for over 25 years.  She is founder of Delphi Coaching and Managing Partner at Your Mental Wealth Advisors a Registered Investment Advisory firm in San Francisco, CA.  Holly served as the Pro Bono Director for the San Francisco Financial Planning Association for 6 years where she helped forge alliances with EARN, Tax Aid, and Job Corps.  Holly earned her BA in Philosophy from Scripps College and her MA in Film from San Francisco State University, lending credence to the theory that you don’t have to have business degrees to love all things financial. In her spare time Holly swims, spins fire and bends her body into over 50 yoga positions, though usually not all at once.  

Saundra Davis is a US Navy veteran, financial coach, educator, and consultant who is nationally recognized as an expert in the financial coaching field. She developed and facilitates the Financial Fitness Coach certification program to promote the highest standard for professional services for all people, irrespective of wealth and income. Ms. Davis is the founder and Executive Director of Sage Financial Solutions, and holds a B.S. in Management and an M.S. in Financial Planning from Golden Gate University where she is currently an Distinguished Adjunct Professor in the Personal Financial Planning program. 

Exclusive for AFCPE and FPA Members. Registration is not required. If your membership is current, you’ll find a link to join under “Events” in your myAFCPE Dashboard