Episode 159: 

The State of Financial Coaching: What the Data Tells Us About the Profession

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What does the data tell us about the financial coaching and counseling profession; where is the field headed next?

In this episode of Real Money, Real Experts, we’re joined by Joshua Escalante Troesh CFP®️ | MBA and Amelie Riendl AFC®️ | PMP®️ of Financial Coaches Network to unpack findings from the State of Financial Coaching and Counseling Survey. We explore how professionals define themselves, the role of credentials like the AFC, emerging business trends, technology adoption, professional boundaries, and the importance of finding a niche.

Josh and Amelie also share what the data reveals about the profession’s growth, where coaches and counselors may need additional education or support, and how financial coaching could increasingly intersect with financial planning and advisory firms.

Plus, we discuss why financial coaches don’t need to expand into regulated services to demonstrate their value, and why the foundational work of budgeting, accountability, saving, and debt reduction remains so important.

Topics discussed include:

  • How financial coaches and counselors define their roles

  • What the survey reveals about credentials and professional identity

  • Professional boundaries and regulated services

  • Technology and efficiency in coaching practices

  • Niches, revenue, and business growth

  • The current state and future of the profession

  • How financial coaching may fit into financial planning firms

  • The importance of investing in your education, business, and practice

If you’re a financial coach, counselor, AFC, educator, or simply interested in the evolution of the profession, this conversation offers a data-driven look at where the field is today and the opportunities ahead.

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Show Notes:

00:00 – Welcome & Introduction

02:15 – Why This Survey Matters

05:00 – Financial Coach vs. Financial Counselor

09:00 – Credentials & Professional Identity

12:00 – Professional Boundaries & Regulatory Risks

16:30 – Financial Coaches & Technology

19:30 – Niches, Revenue & Business Growth

23:30 – The State of the Profession

27:00 – The Future of Financial Coaching

31:00 – Investing in Your Coaching Business

34:00 – The Value of Financial Coaching

37:00 – What’s Next for Financial Coaching?

40:00 – Josh’s & Amelie’s 2 Cents

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About the Real Money, Real Experts Podcast

Brought to you by AFCPE®, this podcast supports, educates, and connects financial professionals with actionable insights to advance their careers and better serve their communities.

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