Communications Toolkit

Thanks to the generosity of Wells Fargo, and in partnership with Coordinated Assistance Network, AFCPE® certified financial counselors and coaches are available nationwide to offer you unbiased virtual financial counseling and coaching sessions – free to you.

Please use the language and resources below to help us SPREAD THE WORD! 

Share it with your social networks. Add language to your e-newsletter. Help individuals and families in need of financial education find trusted professionals. 

Wells Fargo Logo
Coordinated Assistance Network logo

Social Media

Help us reach individuals and families who might benefit from this opportunity. 

Right click and save the images below. Share them on social media with the sample language provided, or with your own language.

Take action. Get your personal finance questions answered.

Financial Counselors are offering free virtual financial counseling & coaching sessions to anyone struggling with financial uncertainty: https://findanafc.org/home/pro-bono/ #AskAnAFC #ValueofanAFC

Whatever financial success looks like to you, a financial counselor or coach will meet you where you are and help you on your path to financial wellness: https://findanafc.org/home/pro-bono/ #AskanAFC #ValueofanAFC

Pro Bono Counseling Flyer

Download this flyer and share this with people in your community!

Post your flyers at places like:

  • Local non-profit organizations
    • Service organizations
    • Food pantries
    • Churches
  • Department of Labor
  • Community Action Agencies
  • Local Housing Authority
  • Local restaurants or grocery stores

Talking Points

Sharing the Pro Bono Counseling Program with someone in your community? Use these talking points to help guide your conversation.

  • Free financial counseling and coaching is available to anyone age 18 or older in the United States through AFCPE®’s Pro Bono Financial Counseling program.
  • Participants in the Pro Bono Financial Counseling program can get help with anything related to their finances. This can include help with navigating finances after a major life event, setting up a budget or plan for tackling debt, or information on understanding a credit report.
  • Pro Bono Financial Counseling program participants can get one free session with an AFC® or AFC® candidate who has passed their certification exam.. Sessions are provided completely free of charge, thanks to a grant from the Wells Fargo Foundation.
  • Pro Bono Financial Counseling program sessions are confidential and held virtually for the ease and comfort of program participants. Counselors work with participants to choose a time that works for their schedule.
  • Accredited Financial Counselors® are trained specifically to meet individuals and families where they are, help them build a strong financial foundation, realize their goals, and achieve lasting financial well-being.

Email Language

Use the language below as a starting point for social media or emails to people/organizations in your network. Feel free to use the language verbatim or put into your own words.

Option 1 – For Consumers

Stressed about your finances? You don’t have to navigate this alone. Talk to a qualified financial counselor – for free.

Accredited Financial Counselors® and AFC® candidates who have passed their certification exam are offering unbiased and fully confidential virtual financial counseling and coaching sessions – completely free.

This program is supported by the generosity of the Wells Fargo Foundation and delivered in partnership with Coordinated Assistance Network.

When you work with an Accredited Financial Counselor® you receive financial education and guidance specific to your unique situation and needs.

Here are some examples of what a financial counselor can provide during a session:

  • Support in creating a budget, making a plan to pay down debt, or managing bills
  • Guidance in managing finances after a major life events like divorce, a new baby, job loss, or buying a home
  • Answers to difficult financial questions like how to (re)build a credit score

Go to https://findanafc.org/home/pro-bono/ to connect with a Financial Counselor for free.

Option 2 – For Professionals/Organizations

AFCPE®, the Wells Fargo Foundation, and Coordinated Assistance Network provide free virtual financial counseling and coaching to individuals and families.

Accredited Financial Counselors® and AFC® candidates who have passed their certification exam are now offering unbiased and fully confidential virtual financial counseling and coaching sessions – free to individuals and families who are struggling with their finances. This program is available to anyone in the United States age 18 or older. There are no income requirements.

Here are some examples of what a financial counselor can provide during a session:

  • Support in creating a budget, making a plan to pay down debt, or managing bills
  • Guidance in managing finances after a major life events like divorce, a new baby, job loss, or buying a home
  • Answers to difficult financial questions like how to build a credit score

Help us share this opportunity. If you or someone you know is interested in meeting with a financial counselor, have them visit: https://findanafc.org/home/pro-bono/

For resources to help spread the word, visit: https://www.afcpe.org/pro-bono-spread-the-word/

Public Service Announcements (PSAs)

Submit a PSA to your local radio station to blast out the Pro Bono Counseling Program.

Start by identifying radio stations in your community. Check their websites to see if they have a PSA submission form or specific instructions for submission. If not, reach out via email to see if they accept PSAs. If you have any questions, please feel free to contact us at probono@afcpe.org.

Did you know that nearly 61% of all Americans are living paycheck to paycheck? April is Financial Literacy Month, which makes it a great time to meet with an unbiased, trusted financial coach. Thanks to generous grant funding from Wells Fargo Foundation, the nonprofit organization, AFCPE® is offering anyone a free virtual 1:1 financial counseling session. Whether you want to build your savings, reduce your debt, manage immediate expenses, or plan for the future, an Accredited Financial Counselor® or an AFC® candidate who has passed their certification exam can help. Visit www.findanafc.org/probono and sign up today.

Are you stressed about money? With nearly 72% of Americans feeling stressed about their finances, you are not alone. April is Financial Literacy Month and thanks to generous grant funding from Wells Fargo Foundation, the nonprofit organization, AFCPE® is offering a free virtual 1:1 financial counseling session. Whether you want to build your savings, reduce your debt, manage immediate expenses, or plan for the future, an Accredited Financial Counselor® or an AFC® candidate who has passed their certification exam can help. This program is open to anyone. Visit www.findanafc.org/probono to learn more.

43% of veterans worry about their personal finances, with the #1 worry being whether they are saving enough. Does this sound like you? April is Financial Literacy Month, which makes it a great time to conquer your financial fears. The Veterans Benefits Banking Program is now offering Veterans the opportunity to meet with an AFCPE financial counselor, or an NFCC credit counselor for a free consultation. Whether you are looking to get out of debt, or have questions about navigating a specific financial situation, counselors are available to support you. Sign up today at https://veteransbenefitsbanking.org/.

Media Pitch Email

Are you a counselor for the Pro Bono Counseling Program? Pitch yourself as an expert to your local media! Use the email below as a sample when reaching out.

Who to contact:

  • Personal Finance Reporters – See which reporters focus on stories related to personal finance or money. These reporters are likely looking for stories like this.
  • The News Desk – If you are not sure who to contact, you can email the the news desk. This is usually a generic email like news[@]newspaper.com. 

How to reach out:

  • Start by sending the email below. 
  • If you don’t receive a response, send a follow up email and attach the editorial.
  • If you want additional support from AFCPE, feel free to copy probono@afcpe.org in your emails.

If you have any apprehension when receiving a response from the media, please contact us at probono@afcpe.org and we can provide you with support and guidance.

Subject Line: Free financial support available in our community

Hi [Media Contact Name],

Financial literacy is critical for the health of our families and communities, especially as our nation continues to navigate the impact of the COVID-19 pandemic. 

According to a July 2021 study from the National Endowment for Financial Education (NEFE), Americans are feeling more optimistic about their finances than they were when the pandemic started; however, many people are still experiencing stress as they manage their money. 

As an Accredited Financial Counselor®, I know firsthand the impact that quality financial counseling and education can make in the lives of individuals and families. Unfortunately, there is often a stigma attached to reaching out for help, and financial services aren’t as accessible to people who aren’t wealthy. This is why I’m excited to share AFCPE®’s Pro Bono Financial Counseling Program, a financial counseling and education program open to anyone in the United States age 18 and older.

Through AFCPE’s Pro Bono Financial Counseling Program, individuals and families can sign up for a virtual financial counseling session with an Accredited Financial Counselor® or an AFC® candidate who has passed their certification exam – completely free of charge. Sessions are confidential and unbiased, meaning counselors do not sell products, and will always give the best guidance and education possible and specific to their client’s unique situation and needs.

This program is supported by the generosity of the Wells Fargo Foundation and delivered in partnership with Coordinated Assistance Network and AFCPE®

Here are some examples of what a financial counselor can provide during a session:

  • Support in creating a budget, making a plan to pay down debt, or managing bills
  • Guidance in managing finances after a major life events like divorce, a new baby, job loss, or buying a home
  • Answers to difficult financial questions like how to (re)build a credit score

Would you be interested in sharing this program with your viewers/readers to help people in our community?

Please feel free to contact me with any questions – or if you would like to talk for an article or interview.

Thank you,

[Your Name]

Editorial

Submit the below editorial to your local media to spread the word about the Pro Bono Counseling program!  

Each newspaper has different requirements for op-eds and editorials. Make sure to do your research before submitting. Following their guidelines and submission procedure will raise the likelihood of your editorial being accepted. Feel free to use the below language verbatim or as a starting place for your own piece.

Financial literacy is critical for the health of all families and communities, especially as our nation continues to navigate COVID-19, among other crises. To help make financial literacy more accessible to all, AFCPE® has developed a Pro Bono Financial Counseling Program that allows anyone in the United States 18 years or older to receive free financial counseling and be supported through any financial concerns they may have. This can include—but is not limited to—support with financial planning after a major life event, setting up a budget or debt management plan, or information on understanding their credit report.

Through AFCPE’s Pro Bono Financial Counseling Program, individuals and families can sign up for a virtual financial counseling session with an AFCPE® Accredited Financial Counselor® or an AFC® candidate who has passed their certification exam—completely free of charge. Sessions are completely confidential and unbiased, meaning counselors do not sell products, and will always give advice in the best interest of the client. Financial counselors are trained specifically to meet individuals and families where they are, help them build a strong financial foundation, realize their goals, and achieve lasting financial well-being.

This initiative is aimed to serve the needs of any individuals or families that would benefit from support related to their finances; it is sponsored by the generosity of the Wells Fargo Foundation and delivered in partnership with Coordinated Assistance Network and AFCPE®.

Financial Resilience Center

The National Disability Institute (NDI) created an online resource center for people with disabilities and chronic health conditions, their families, and their communities. A useful resource for you and your clients.

Thank you for your partnership and support of our Pro Bono Counseling Program. 

Questions? Reach out to us at probono@afcpe.org.

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