Board of Directors

Joyce Serido

Joyce Serido, Ph.D., MBA, Associate Professor Family Social Science at the University of Minnesota-Twin Cities, is a leading expert in financial behavior at the intersection of family processes and personal well-being, with a particular focus on youth and young adults. As principal investigator for the Arizona Pathways to Life Success for University Students (APLUS) research initiative, she leads a multi-university team in the first longitudinal, multidisciplinary study of young adults’ financial behaviors, with concurrent research exploring the connection between financial parenting, financial behavior, well-being and young adult self-reliance.

An Extension educator focused on connecting research to community needs, Dr. Serido also works to help families and young adults make financial choices that improve their everyday lives. Her educational programs include youth-led personal finance education, statewide workshops on financial planning for college and multiple initiatives to empower at-risk youth to make healthier life choices.

Dr. Serido holds an MBA in finance from Seton Hall University and an MS and Ph.D. in family studies and human development from the University of Arizona. Dr. Serido serves on the editorial boards of the Journal of Consumer Affairs and Journal of Financial Counseling and Planning. She has shared her work at conferences around the world, authored and co-authored more than 30 scholarly articles and earned national media coverage of her work, including articles in the Chronicle of Higher Education, USA Today, Wall Street Journal and Forbes

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